Video Blog: Doubling down on media relations and brand journalism

In my first video post (hopefully of many), I explore the dual paths of traditional and “new” public relations and why we are traveling both.

Marketing folks are using the phrases content marketing, social marketing, brand journalism, etc., interchangeably these days. This is causing a great deal of confusion not only in the client marketplace but within agencies themselves. As PR people look to grow they wonder things like, “What will happen to media relations as it becomes tougher given the shrinking media marketplace?” and “Where do I ‘fit in’ in this constantly changing world of social media and content marketing?”

We’ve been spending a great deal of time as an agency putting a process against our version of content marketing and brand journalism. So much so that there’s been some question as to the level of importance that we will continue place on “traditional” PR.

In this video blog I share some thoughts on both topics, the commitment we’re making to this dual path and why we're making it.

(Spoiler: For my Rutgers friends, please watch till the end for a special message. Everyone else watch till the end anyway.)