Platt: CVS not so brave in banning cigarettes
Last week, CVS made a bold move in deciding to no longer sell cigarettes in its 7,600 stores nationwide. The decision garnered CVS beaucoup earned media, including much praise and perhaps a little criticism. But some of that praise, including from CVS vendor and global PR powerhouse Edelman, blew right past hyperbolic, calling the decision courageous.
In a guest column this week on The Future Buzz, our own Caroline Platt explains why this is a smart business move, not a courageous act of civil disobedience.
Check out her column, and let us know what you think: Is CVS courageous or just plain smart?
(Image: No Smoking Decal by SmartSignBrooklyn on Flickr.)
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