Credibility and Visibility
There is perhaps no communications strategy that can more effectively put you on the map than media relations. Media placements come with instant credibility and enhanced visibility. At Hodges it’s been a core focus for almost two decades, and we have a track record of success to back it up. We regularly secure placements in such national outlets as the TODAY Show, The New York Times and Bon Appetit as well as many other high-profile outlets. For clients with a B2B focus, we place articles in business-specific trade publications that showcase industry expertise. And some of our best storytelling is through local daily newspapers and TV news, especially throughout Virginia where are media relationships are unparalleled.
Our media relations services include:
- Media Training
- Metrics Analysis and Results Reporting
- Product Launch Strategy
- Public Affairs
- Video Production
Our media relations teams work closely with clients to create compelling storylines designed to strategically position them for the market. And unlike so many agencies, we don’t “carpet bomb” reporters with our pitches but tailor each one to specific, targeted outlets. We help prepare clients for media interviews, track placements and work with clients to merchandise media hits so that they reach important audiences beyond the first wave of readers. Whether you are launching a new product, pivoting to a new strategy or even managing a crisis, our team of media relations experts can leverage media opportunities to your best advantage.
Read more about Media Relations in our blog…
Leveraging trade media to create brand awareness of a new subsidiary business entity
Leveraging UnitedHealthcare data and reporting for earned media and thought-leadership placements￼
Launching Virginia Distillery Company’s flagship American Single Malt whisky, Courage & Conviction
Media and community relations supports Virginia’s Equal Rights Amendment ratification
A PSA on PSAs: Earned and Paid Media Campaign during Prostate Cancer Awareness Month