Resonance and Virality
Content marketing allows you to inform, educate and impress your audience through timely, relevant and insightful content. It is one of the most effective tools for building trust and influencing people in today’s digital world. It all starts with a digital marketing strategy.
That’s where we come in.
At The Hodges Partnership, we partner with clients to craft a digital marketing strategy, create engaging content and then place that content into the right channels at the right time. The result? Clients can influence customer opinion, generate leads and drive desired actions through a regular campaign of strategic content marketing.
Our content marketing services include:
- Audience and Persona Mapping
- Blog Writing and Blogger Engagement
- Communications Audits
- Content Amplification
- Content Strategy and Creation
- Earned, Owned, Paid Media Analytics
- Keyword Optimization and Strategy
- Long- and Short-Form Content
- Metrics Analysis and Results Reporting
- Product Launch Strategy
- Video Production
By creating high-quality content for your audience, you can deliver valuable ideas while establishing an emotional connection. Tapping your expertise and internal SMEs (subject matter experts), building target personas, developing editorial calendars, writing blogs ad social media posts, leveraging your web traffic – it all adds up to a content program with a purpose. And because we practice what we preach, it may just be how you found us.
Read more about Content Marketing in our blog…
Increasing web traffic and contact lists through an integrated content marketing strategy for Virginia Telehealth Network
Running a multi-channel, multi-brand earned, owned and paid content strategy