To no surprise, short-form video content has taken the world by storm. In short order, it has been redefining the way brands build awareness and increase user engagement. Today, PR and marketing professionals are growing more committed to expanding their short-form video strategies, and can you blame them? The facts are undeniable: The evidence is all there. Short-form video content is worth investing in. Here’s how: Keep it short and sweet Short-form videos work because they cut to the chase. They capture viewers’ attention with…
Read MoreOver the last few years, the consumption of video has skyrocketed, and audiences continue to want more. In 2019, about a third of internet activity around the world was spent watching video, and YouTube is currently the second largest search engine behind Google. That’s because every day videos are used to solve problems, answer questions and provide information on just about every topic imaginable. They also have become a prime form of communication for marketers. From how to’s, best practices and thought leadership to…
Read MoreWe know where our strengths lie. We also know when and where we can bring in one of our expert partners who can help bring one of our strategies to life. When it comes to on-site video production, we often turn to Dave Park Productions Services to get the job done. He’s helped us with everything from seated interviews with senior executives to rural location shoots, capturing the sparks – literally – of employees working at a Virginia welding shop. Join us as we catch…
Read MoreIf you’re not including video in your content marketing and social media strategy in 2019, do yourself a favor and stop reading this and start planning. Video content is becoming critically important in today’s social media landscape, and we’re not just saying this as marketers. There is data to prove it: Animoto found that 64 percent of consumers made a purchase after watching a branded video on Facebook. Aberdeen discovered that brands who utilize video see their revenue increase 49 percent faster than companies that…
Read More
