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Why aren’t PR professionals talking about (not to mention, practicing) empathy more?

Being a PR professional married to a (music) therapist can be a humbling experience. I’m the professional persuasive communicator, but routinely she’s the one teaching me how to communicate effectively. This is more a testament to my personality rather than my profession, but I routinely approach a difficult situation wanting to be right, whereas she is seeking reconciliation. First in that process is empathy, something that is woefully undereducated in PR programs and underappreciated by young and old professionals alike. It’s by no means an entirely foreign concept to public relations, but it is one that isn’t recognized and elevated …

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How to prioritize resources and stay on track to meet your big picture marketing, PR goals

I’m a big proponent of taking time to think about the big picture when it comes to establishing and working toward your marketing, PR and overall business goals. After the New Year comes and goes, too often we’re all guilty of letting go of those big picture goals that we had set out for the year.  All too often, we find ourselves getting trapped in the weeds of the day to day. Big picture goals, of course, aren’t tactical goals like posting on your blog or social channels more frequently. Those are the elements that lead to achieving big picture …

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B2B Marketers: LinkedIn is not always your best platform

When it comes to B2B marketing on social platforms, there is something almost Pavlovian about the way many marketers default to LinkedIn. Intuitively, it may make sense. LinkedIn is the platform where you wear your work clothes. It’s where your posts showcase your business acumen, where you interact with like-minded professionals. Think of it as a giant online Rotary Club. Meet the right people, and there are deals to be had, jobs to be won. But LinkedIn may not always be the right choice, even for companies whose marketing is exclusively B2B. There are good reasons not to overlook a …

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4 Common Go-To-Market Habits of High-Growth Businesses

The following is a guest post by Steve Kimball of the Chasm Group. The Digital Transformation of businesses is well underway and has fundamentally changed how customers buy. Digital Go-To-Market has now become table stakes. How you Go-To-Market has become just as important as what you sell. Orchestrating the Go-To-Market effort as a single motion across Marketing, Sales, and Customer Success is the key to sustainable success. High-growth businesses, those that experience 30 percent or greater year-over-year growth, share four common attributes. 1. They have a vision. Not just vision for where the company is going – they have a …

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Knowledge Sharing is Caring (About Your Organization)

Cubicles physically wall us off from our surroundings. Headphones help us stay heads down and focused. These physical barriers aren’t bad things, for some of us it’s what helps us generate our best work, but they often hinder our abilities to come together and have an open dialogue as an efficient, effective and cohesive unit. With the natural segmentation that occurs in an office setting, making a concentrated effort to open the lines of communication and taking the time to share knowledge with one another is important, both to the individual success of employees and the company as a whole. …

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Finding the Right Reporter

We’ve seen the stats: There are far more of us than there are of them. By us, I mean PR professionals; by them, I mean members of the media. Because of that hard truth, the already tough task of pitching ideas to the media has been made even harder as our industry has grown and theirs has shrunk, thanks in part to many former journalists coming over to the PR side as I did more than a dozen years ago. Remember, more of us means more PR pros fishing in a lake with fewer fish. And we’re all competing for …

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Unbothered: HodgePodge for Aug. 7

Robot Robots aren’t coming for your job, and Vox says that’s a bad thing Or not Big companies are abandoning performance reviews in favor of ongoing manager feedback. Are the two mutually exclusive? Bubble science As a big La Croix-drinking office, we found this fascinating: why are we drawn to fizzy drinks? Demos Half the world’s online population uses Facebook at least once a month On fleek Social media is helping us figure out how new words new-wordify Follow us on Twitter or subscribe to our blog to make sure you don’t miss the next edition.

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If a gong bangs in the snow, can you hear it?

Even a half a foot of snow in Richmond (and three inches in New Jersey where Stacey lives) can’t stop us from celebrating media relations success. First, a great placement for Sandler Training, the leading global sales and leadership training outfit. This CIO.com placement quotes Sandler VP Brian Sullivan sharing his thoughts on using LinkedIn for lead generation. A true team effort on our end and a month in the making. Second, a national placement for a just-released survey from Monmouth University pollster, Patrick Murray, on Americans thoughts on the future of manned space-flight. This one landed as the main …

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Random Friday thoughts, snarky and unsnarky

It’s summer, it’s a Friday, it’s time for random thoughts… Sat down with a long-time client and friends this week and as a result I’m pledging to become more of a “partner” with my clients moving forward.  It is something we have to remind ourselves about from time to time but at the end of the day their success is our success. I’m hoping that Richmond’s wildly successful Social Media Club is not becoming just another group that just enjoys hearing more about each other than from others who can truly help social and digital grow and evolve. Wondering why …

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Ode to the Big Man.

Other than the post I wrote after my father's death, this is perhaps the most difficult post I've had to write. For those of you who are not fans of Bruce Springsteen and the E Street Band, I can sort of understand why you think those of us who are, are indeed a bit crazy. I was a later bloomer myself especially for a kid from Jersey who went to Rutgers in the late 70's. I didn't "find religion" so to speak until that fateful day when my friend Mitch called me and told me he had tickets for opening …

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