Posts about The Hodges Partnership

In-House or Outsource: Considerations for Your Next Hire

If you’re like many marketing and communications departments, there comes a time when you get tasked with a new project or hit a saturation point in your current workload where you can struggle to efficiently manage your workload. Then comes the inevitable conversation, part financial, part philosophical, mostly to answer this question: is it time to bring on more staff or outsource to a freelancer or agency. Here are a few considerations to keep in mind as you mull this over: Budget + Timing – According to a study conducted by SHRM (the Society of Human Resources Management), the average …

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How it feels to be this year’s PRSA Richmond Rising Star

Last night was a whirlwind to say the least. Whoever decided that the announcement of the Rising Star award should be the final one of the night is a sadist. The introvert inside of me was dying up on stage, looking at hundreds of people I respect and admire. But I am overjoyed – and extremely overwhelmed – by what an honor it is to be named this year’s Rising Star by PRSA Richmond. Some very impressive people have been recognized with this award, and it’s exciting to think about everyone who will stand up here in the years ahead. …

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What I Know and Don’t Know about 2018

“To be uncertain is to be uncomfortable, but to be certain is to be ridiculous.” Chinese Proverb Seems like every time we see Mariah Carey trying to stay warm, it’s time to not just take stock in the year behind us, but to look toward the horizon to see what may lie ahead. As I contemplate what 2018 holds for Hodges, I see a predictable mix of certainty and uncertainty – from the uncomfortable to the ridiculous. Here’s what I’m sure we can anticipate…or not. Certain. Our clients’ stories are what will propel us through the year. No matter how …

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Reader and staff favorites from 2017

Say what you will about 2017, but on the business front, it was full steam ahead on all fronts. Across the board — in content marketing, media relations, social programs, even communications audits — we were busier than Hollywood publicists apologizing for their clients. For many of our clients, we are the champions of content — encouraging them to share their expertise with potential and existing customers. And we couldn’t do that (be those champions) if we didn’t practice what we preach. In 2017 we cranked out some quality content, to help readers (like you) stay on top of the …

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So, you want to be on TV…

When I started in PR more than a dozen years ago, three of the most dreaded words when talking with potential clients were: The Today Show. Nothing against the show, but it’s really hard to break through their producers to actually see your client sitting down next to them for an interview. It can be just as hard for Good Morning America, CBS Sunday Morning or any of the shows on Fox, CNN or MSNBC. Hard, but not impossible. Here are a few things to remember when pitching TV producers. Research – A common refrain on our blog, but take …

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The Rundown | October

Each issue of our monthly e-newsletter, The Press Box, includes the latest industry-related news and trends we’re talking about around the Hodges office. Think of this aptly named section, The Rundown, as your monthly recap of all things PR, social and content. Here is this month’s The Rundown and a sneak peak of the October Press Box. Facebook is coming to Richmond Earlier this month, Facebook announced its plans to build a $1 billion dollar data center in Richmond, according to Richmond BizSense. Custom audience targeting is getting even more specific  Speaking of Facebook data, Facebook announced it will be adding two custom …

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Why I teach

Here we are. Another fall semester and it’s back to school for a few Hodgers – not as students but as instructors at area universities.  Greg, Kelsey and I have got our lesson plans ready to go. After a lifetime of never wanting to be a teacher, I got the teaching bug after a few guest speaking opportunities at VCU and Longwood. Likely because I found a career that I love, I am excited to show others where the profession can take you in your career. After each guest teaching gig, I left the classroom inspired and energized by the …

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The Best Perk You Can Offer Your Employees Might Surprise You

We talk a lot about workplace culture here at Hodges, and creating and contributing to an environment where coming to work every day is truly fun. On any given day, the Hodges culture might shine through in various ways – birthday celebrations, a Thanksgiving potluck, our annual baseball outing – but one piece we’re all particularly proud of is the numerous ways we’re able to volunteer our time in the community, whether it’s through sitting on boards where we can lend our public relations and communications expertise or flexing our event-planning muscles. The Virginia Capital Trail. PRSA Richmond. Classical Revolution …

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Where are they now: Alumni from the Hodges Internship Program

Every semester, bright-eyed, eager, ready to take on the world students join the ranks of the Hodges Partnership’s internship program. Over the last decade, we’ve seen dozens of interns come and go, and while we only spend a few short months with them, we still feel like proud parents whenever we get a new notification on Linkedin of one getting a new job. We may be biased, but we think our interns get a lot out of our agency internship and we’re always looking for candidates for our program. To get the feel for what our former interns are doing …

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Client partnerships: This is how we do it

As we recently marked the 15-year milestone in our agency’s life, we’ve been thinking a lot about the next 15 – about who we are and where we are going.  In taking stock of our expertise and values, what’s clear is that our commitment to customer service stands out, becoming a defining part of our identity and culture. In 2002, we made a conscious decision about our last name: Partnership.  It was not so much a reflection of the alliance between our two founding partners as it was a marker for how we regard our relationships with our clients – …

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Contact Us

The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax