Blog

Category: Research

What We Heard: COVID-19 PR & Marketing Survey Results

What We Heard: COVID-19 PR & Marketing Survey Results

A few weeks ago, we asked the Virginia PR and marketing community to participate in our survey to assess how COVID-19 has impacted our profession. We were fortunate to have 139 professionals respond – and if that includes you, thank you!  At this point, it’s more than a little trite to simply say COVID-19 has impacted our profession. Not to mention the additional unrest. Months into the pandemic, that’s a well-established reality. Some of the most pressing questions we’re now...

Read More
Crafting the perfect communication report – like a sandwich

Crafting the perfect communication report – like a sandwich

Building the perfect sandwich takes precision, finesse, gusto. The same goes for building the perfect report. With the flair of a sous-chef, I’m serving up a recipe for one top-notch report. Start with the bread The bread is what makes the sandwich. It’s the first and last thing you sink your teeth into. Your goals and objectives are the bread. Start your report by reiterating your goals and objectives as a reminder of what the metrics you’re about to present...

Read More
Perception versus reality: Why you should routinely assess and survey your stakeholders

Perception versus reality: Why you should routinely assess and survey your stakeholders

A key lesson I’ve learned over the years – painfully at times – is to be wary of assuming how someone feels about something without asking them. Such assumptions easily can be interpreted as indifference. While this holds true for anyone, it can be especially destructive when the victims are those you know well. This might seem like advice for how to manage personal relationships, but it’s also quite applicable for organizations. A key function of PR and marketing is...

Read More
Four Considerations When Revisiting Your Public Relations Strategy

Four Considerations When Revisiting Your Public Relations Strategy

A public relations strategy is like the stretch of I-95 between Richmond and Washington, D.C. No, really, stay with me on this one. It’s never really finished. It’s a work in progress. You’ll always work from Point A to Point B, but occasionally, you’ll take some detours, try new things, evaluate what works and what doesn’t and apply your learnings the next time you travel. A public relations strategy is similar in that you often know your starting point and...

Read More
Perfecting Your Spokesperson’s Sound Bite [DATA]

Perfecting Your Spokesperson’s Sound Bite [DATA]

It's the dirty little secret in PR. It's the secret that felt so wrong to me when I first started, that I'm only now coming to grips with it. Here’s the reality: CEOs aren't always the ones uttering profound statements about their companies or apologizing when something goes wrong. Chances are, those well-chosen words originate from communications professionals, crafted so eloquently and precisely that they not only reflect just the right tone but convey all the information and emotion that...

Read More
Media relations

The Consumer PR Survey is (Almost) Dead

The Associated Press recently added a new section on polls and surveys. The guidance is focused on political polling and explains in a blog post, “The new chapter, available immediately to AP Stylebook Online subscribers, leads with longstanding guidance that the mere existence of a poll is not enough to make news.” While the new chapter is focused on political polling – PR practitioners should keep this guidance in mind when considering consumer surveys for media relations outreach. You know...

Read More
The two things to drive success for your marketing and PR efforts

The two things to drive success for your marketing and PR efforts

Like so much other advice, one of the best tips for an organization launching any sort of marketing or PR campaign is quite simple, yet at times, deceivingly difficult – define and differentiate. Let’s quickly explain both. Define involves clearly articulating who you are, what you do and whom you serve. Differentiate explains how your organization is different (and better) from your competitors. It might seem like basic advice, but it’s a step that often is rushed, fumbled or overlooked...

Read More

Sign up to receive our blog posts by email