Speaking helps me think. Actually it forces me to think, especially given the fact that meetings, work and life sometimes doesn’t always allow me that luxury. By speaking I mean speaking opportunities and the research that goes into them. At the end of March I’m speaking to PRSA Richmond about “content.” So when VCU PR prof extraordinaire Bill Farrar asked me to speak to his social media class yesterday, I jumped at the opportunity since it helped me begin to form my thoughts and frame…
Read MoreThe ultimate expression of "brand love" is an icon on the Home screen of mobile devices. Our devices are so personal and ubiquitous, that any apps we download and keep, are an extension of our identity. True enough that many of our devices are a junkyard for apps – long forgotten and seldom used. But others are so addictive, we wonder how we lived "pre app." At HDS we just launched an app that I hope will be an incredibly handy resource for many people. …
Read MoreThose who know me, even those who have just met me once or twice, know I bleed Scarlet. It seems I was born a Rutgers Scarlet Knight with most of my family members having attended the State University of New Jersey. My first memory of attending a sporting event is as a five-year-old jamming into my dad's green Chrysler New Yorker (the world's largest car) and riding to West Point to see the Knights face off against Army. He must have had to stop at…
Read MoreSome quick thoughts on The Daily, News Corp's new iPad-only newspaper. I love it. Not because the content is great or the design is tremendous, remember people ragged on the first issues of USA Today when it come out. I love it because, it represents the future of what dynamic, interactive, freshly delivered content CAN be. I also love it because at a time when daily news delivered in a "news-a-zine" format is dying, here is a new fresh source of information. Finally, I love…
Read MoreSo did you hear the news? It’s the news we Verizon Wireless customers have been waiting for forever. Tomorrow, the buzz is that Verizon will announce it will start selling its version of the holy grail of smartphones, the iPhone (insert ooohs and ahhs here). So I am perfectly positioned to be in line to make the switch as Verizon emailed me recently that I am due for a discounted phone upgrade. Check. I have repeatedly made it known to anyone who listened to me over the…
Read MoreSo we gave my in-laws an iPad for Christmas. I love my in-laws, but when my wife first suggested that we and her uncle go dutch on the iPad for my in-laws I gave her one of those looks. You know the look. My in-laws are wonderful but they're the folks in the family who needed me or my brother-in-law to come over to fix the blinking clock on the VCR. But my wife consulted her uncle who swore that each of her parents played…
Read MoreThis post was fueled as many these days are by two things, a conversation with a client and our soon-to-be-announced new company. The client conversation was focused on her initial interest in creating a mobile app (iPhone, Droid, etc.) to help promote her organization, what it does, etc. Using this app would also help her consumers navigate her business. After doing a great deal of research in her industry, the client and her team decided not to pursue the app strategy but to instead put…
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