Posts about Mobile

Improving your customer journey using Facebook Messenger

Gone are the days where customer questions, complaints and commentary reach businesses via phone, email or even Twitter. Facebook Messenger for business has been around since 2015, but this year, both customers and brands have really started adopting the service in a big way. And who can blame them? We all have these little devices in our pockets that keep us connected 24/7. We might as well use them to make our lives a little easier, right? Messaging with businesses is not a passing trend According to Facebook, 20 million Facebook Pages are active on Messenger. And with 1.2 billion …

Read More

Read More

The (Mobile) Medium IS the Message

It’s been over 50 years since Marshall McLuhan famously stated, “The medium is the message,” kicking off countless arguments about whether that’s true. It’s my impression that as PR people, we have a bias toward the message. But technology’s rapid evolution, especially the past few years, has dramatically impacted how we communicate, tipping the scales toward the medium. Arguably the biggest example of this – the proliferation of mobile devices. Increase of mobile devices At first, smartphones were a secondary means for accessing the internet. Great for a quick check-in while you’re out and about, but definitely not the preferred …

Read More

Read More

April the Giraffe: Live video meets viral marketing meets cute overload

My affinity for live, streaming videos of baby animals began in 2013. It was a big year for babies. Bao Bao the Giant Panda debuted at the National Zoo in Washington, D.C. Lana, a cheetah at Richmond Metro Zoo, had a litter of five cubs. These live cams helped generate an awareness for the populations of these endangered species (and the zoos that care for them). Fast-forward to 2017 and the latest live-streamed animal phenomenon is April the Giraffe, the 15-year-old leggy lady at Animal Adventure Park in Harpursville, NY. Last week we posted a sampling of good and bad …

Read More

Read More

Is it time for a mobile app for your event?

If you host a large event, whether with customers, partners, prospects or the public, you know the joys and struggles of producing and distributing meeting materials. Even if, like me, you feel a beautifully designed printed piece is a thing of joy, you may just be ready to move away from a printed program guide to something more interactive. That’s the situation we were in recently as we helped a B2B technology client prepare for its bi-annual developer and user meeting. I’d had the good fortune to have managed the app for Richmond 2015, the UCI cycling championships held here …

Read More

Read More

4 apps and websites that will make work easier in the college communications office

I always use the start of a new year to examine different methods to do better, more efficient work. From meetings across campus to monthly reports (and pitching subject matter experts in between), staying on top of it all can be daunting. But have no fear, here are four apps that will make your life easier as a college communicator: Texture ($9.99 per month): Keeping up with magazine journalists’ stories and columns takes time and big budgets as subscriptions add up. With a monthly subscription to Texture, you have access to the digital versions of 200-plus magazines on your iPad, …

Read More

Read More

Apple makes it easier to block mobile ads - what’s a marketer to do?

With the release of iOS 9, Apple has brought ad blockers to the mobile web. Blockers have been available on desktop computers for some time, but mostly have been used by technically savvy—OK, I’ll say it, nerdy—users. With iOS 9’s new content blocking features, millions of iPhone and iPad users can now download (some free and some paid) ad blockers from the App Store. (I’ll wait for you while you stop reading and eagerly go download one for your phone.) Apple’s new content-blocking capabilities aren’t explicitly meant for blocking ads, but that’s exactly the feature people are most excited for. …

Read More

Read More

Could Instant Messaging Apps Be the Next Big Thing in Your Marketing Plan?

Confession time. My first AOL screen name in middle school was MisterEMan83. Because…well I have no idea really. I lived a life of awkwardness then (and debatably now), not mystery. Regardless, my sweet (read: embarrassing) handle and I would spend hours hogging the phone line chatting with my friends. Now at 32, I’m well on my way to being a kids-these-days… adult, so it’s tempting to look at instant messaging apps like Snapchat as just another young adult obsession. But then I look at the numbers. At the height of AIM’s popularity the service reported 18 million simultaneous users. Respectable, …

Read More

Read More

Why you should be paying attention to Snapchat Discover

Earlier this month, Jon blogged about the “walls tumbling down” where he referenced Snapchat’s new Discover feature. Discover launched at the end of January and is Snapchat’s newest iteration in its effort to monetize. And it makes sense; the latest stats are saying that Snapchat has more than 100 million monthly active users, an estimated 700 million ‘snaps’ (photo or video messages sent between users that ultimately disappear within a few seconds) are viewed daily and ‘stories’ (photos or videos that can only be viewed for a 24 hour period) are seen more than a billion times per day. Additionally, users have …

Read More

Read More

The 6 best iPhone apps for PR professionals

Last week, Hodges made history as Sean Ryan, the last iPhone hold-out purchased the iPhone 5s. Everyone at the agency now has an iPhone, even Steve, who was once known for his sleek, sexy and T9-capable LG flip phone. What took you so long people? I recently wrote a blog on how the iPhone changed public relations. In it, I promised a post on the top iPhone apps for PR professionals. Check out some of my favorites below: Tastemade Don’t waste hours or days putting together a one-minute online video. Watch this video I made in less than 30 minutes …

Read More

Read More

4 ways the iPhone changed PR

It's June 29, 2007: Game show fans are still heartbroken after Bob Barker completes his last episode of The Price is Right nearly two weeks earlier; former astronaut Lisa Marie Nowak is disputing accusations she wore diapers while driving 950-miles to confront her romantic rival in the bizarre love triangle case that made worldwide headlines; and, standing in line at AT&T and Apple stores nationwide, thousands of eager consumers are waiting to get their hands on the first ever iPhone. It’s hard to believe the iPhone is only six years old, but has managed to change the world so much. …

Read More

Read More

Contact Us

The Hodges Partnership
1805 East Broad Street
Richmond, Virginia 23223
804-788-1414
804-788-0085 fax