Posts about Higher Education

Making Your Opinion Known

College campuses are rife with experts, whether it be the president, dean of admissions or faculty member who knows everything there is to know about the day’s big story. Newsjacking – what we call the practice of connecting experts to reporters covering trending news – often can enable their thoughts to be heard, but all too often their expertise goes unnoticed. The next time that happens, try getting opinionated. Opinions, or op/eds, can be a valuable part of your communications arsenal. While it takes some practice (see my previous post about “The Art of the Opinion”), a well-crafted opinion piece …

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Higher Ed Communicators: It may be time for an audit

Whether you’re new to your role or have managed university communications for a number of years, it’s always a smart move to take a step back and take stock of all external communications from your institution. It’s an opportunity to reflect, improve and uncover new opportunities to tell the university’s brand story. We call this process a “Communications Audit” at Hodges, and here are some of the areas we look at: Are all communicators … communicating? Depending on the size of an institution, we find that a lot of universities have separate communicators for each school. What’s the process to …

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