The five reasons you’ll read this blog

1.  It gets right to the point.  None of the tangential bombast or sentimentality that too often characterizes my blog openings. 

2. The headline is intriguing.  I mean, you couldn’t resist, and now it’s too late. 

3.  You like lists.  They’re easy to read, digest and remember.

4.  It’s topical.  And we love tips.

5.  It’s short.  You don’t have time, and well, there are only five. 

While there’s a meta aspect to this post, it also conforms from what our data tells us about what readers want in the blogosphere.  Most of all, let’s see if I can finally crack our agency top 10 most-read blogs for the year. 

Josh Dare

Josh’s career in communications spans more than four decades. In addition to providing strategic counsel and crisis communications direction to clients, he is the resident Writer-In-Chief, regularly writing op-eds and bylines on behalf of clients that have been published in The Washington Post, The Richmond Times-Dispatch, The Philadelphia Inquirer and Huffington Post, among others.

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