Telling your brand story

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One of the first things we do here at Hodges during our onboarding process with a new client is to sit down with them to learn their story — usually a personal narrative that naturally progresses into and reflects the brand’s story. For those of us in media relations, storytelling is essential to what we do. After all, once you get the attention of the media, what’s next? It’s telling the story — one that is compelling enough for the media to share with their readers who in turn are sparked to learn more about your brand.

Well just how do you go about crafting your brand story?

Start from the beginning

What was that one thing or experience, call it the “aha moment,” that led you down the path of ultimately creating your business? As you reflect, you might discover those interesting tidbits that you might not have realized made a direct or indirect impact on your brand’s identity.

One such story, as our client Randy Ashton of Collared Greens tells it, had him recalling a time where he passed by the shuttered doors of once thriving manufacturing community and how it spurred him to help revive production in America. One of the founding principles behind the brand is everything is made in the U.S.A. Moments like these are what makes your story powerful to audiences.

Keep it short and sweet

In an age where stories can be told in 140 characters or less, brevity is key, especially when introducing your story to those in the media. It will be difficult to edit out or prioritize one aspect of the story over the other, but it’s about garnering their attention first and from there you can delve further into more of your brand’s story.

Work as a team

Last but not least, make sure everyone on the brand’s team is on board with how you’re telling your story. Mixed messages are not just confusing but can ultimately weaken the impact your story can make when told right.

Understand it’ll take a couple of drafts, but it’ll all be worth it when your story is being told and shared among key editors and reporters. 

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