Reboot & Reconnect: Redefining business as usual

Hands working on a laptop

Here’s an idea: Instead of obsessing over all the challenges we’ve been facing this year, we choose to focus on the many new opportunities available to us during this time.

Think of it, this whole experience could be a timely opportunity for a reboot, a moment for you and your organization to seize something bigger, to come out stronger just by going through a bit of strategic stretching.

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Amid the new normal swirling around us, companies are creating new policies. Leaders are facing an endless array of first-ever issues to address. Managers are being asked to be more empathetic, more patient and more flexible than ever before, all with an underlying expectation to be just as productive. Oh, and by the way, make sure to manage your own life circumstances while you’re at it.

To help us adapt, new tools have come into play, and with them new challenges, new processes and even new rules. At the end of the day, there’s a lot to manage and a lot to communicate. Face it, behind those uneasy smiles on those regular Zoom calls, there’s a lot of pent-up anxiety

Like it or not, your employees are not the same as they were before this past March. Not one of them. These past months have been everything from life-changing to eye-opening, and for many people it has been both. Days and nights have been hard as people struggle to juggle life’s demands, from home-schooling kids to supporting at-risk parents and loved ones. Conversations have been deep and gut-wrenching, ranging from the impact of COVID-19 to racial injustices faced by the Black community. Whether your organization has facilitated these conversations or not, your employees noticed.

Time to take stock

A few months ago, Hodges administered a survey to look at how COVID-19 has impacted PR and marketing, and we participated in a joint survey with some like-minded partners, including Floricane. Findings from both surveys revealed that businesses and organizations have serious concerns when it comes to the strength of their internal audiences. What they told us is that they plan to make strides toward improving this area going forward. In fact, 77% of our survey respondents shared that they expect be doing more internal communications than in the previous year.

If you’re ready to create an actionable plan to address some of the gaps, opportunities and vulnerabilities you’re facing, then now is the time to put the work in. We’ve joined forces with our partners at Floricane, an organizational development consultancy that aligns people to purpose to engage organizations and drive results. Together, we can help companies and organizations recalibrate for 2020 and plan for a prosperous and reconnected 2021. 

Floricane’s team has extensive experience coaching leaders and managers on how to best motivate their teams by maximizing their own strengths. Meanwhile, Hodges can identify how your organization can improve its internal communications so that employees are informed, engaged, and, ultimately, productive.

Let us partner with you to provide counsel and help guide strategy on how you’re communicating and connecting with employees now and in the months ahead. Our one-month project will put tools and solutions in your hands that can be implemented right away.

We know how you’re feeling. We know how to help. And we’re ready when you are.

Ready to Reconnect?

Download our Reboot and Reconnect information sheet to learn more.

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Lindsay O'Bar

Lindsay’s work focuses on community relations, internal communications and media relations for companies like Kroger, Virginia’s Community Colleges and the Virginia Department of Transportation. By marrying research and strategic thinking, she helps clients thoughtfully engage audiences and the community while driving business results.

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