PR story of the day:  Delta, holding the bag.  UPDATED

Yes, charge the returning soldiers for their bags in which they carry equipment to defend your honor.

And wait till they make a YouTube video about it to reverse your baggage policy.

Link to story

Try defending that.

UPDATED:  Seems like Delta might be getting a bit of a raw deal on this.

Link to Consumerist story

Delta quickly reverses the policy but does it act quickly enough to defend its own honor?


Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

Read more by Jon

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