Meet a Hodger: Michaela Mishoe
Today we welcome one of THP’s newest account coordinators, Michaela Mishoe. Michaela hails from NoVa – Alexandria, to be specific – and is adding to our contingent of VCU Rams. After earning her degree in public relations, she went to the Big Apple to start her career. Lucky for us, she decided to come back to take her next career step.
We sat down with Michaela Mishoe to learn a little bit more about one of our newest teammates.
Why did you choose a career in PR?
I wasn’t always sure what direction I wanted my career to go in, but I knew communications was a part of every industry. Growing up so close to D.C., I had always been interested in politics through the lens of communications and understood the importance of properly controlling the narrative. Working in restaurants also influenced my interest in PR, because the way customers perceive their restaurant experience also depended a great deal on communication.
What do you think is one of the biggest misconceptions about working in PR?
Movies and shows have created this false mythology around PR – making it seem as though it exists only during a crisis. In reality, public relations efforts are part of a continuum of communications. Good public relations should be ever present and part of a company’s ongoing strategy.
What’s something most people would be surprised to learn about you?
I actually go by my middle name – Hannah is my first name.
What’s your fav Richmond eatery?
There’s so much good food in RVA, so I have a couple: Edo’s Squid, Joe’s Inn, Union Market, 8 ½ and Saison.
What advice would you give to students wanting to get into PR?
Keep up with news, know what’s going on in your community and in the world. Follow industry news to understand trends and stay up to date on the field.