How to make content last in your content marketing strategy

I’m 100% sold on the concept of working smarter, not harder. And in an industry that constantly pulls you in different directions, optimizing your workflow is crucial to staying afloat (and creating meaningful, lasting content while you’re at it).

When it comes to developing your content marketing strategy, you’re likely producing a lot of content to fill your various channels. Scheduling interviews and dedicating full days to content gathering to fill those social media editorial calendars can be a lot, but if you’re not getting dozens of pieces of content from each of those single activities, you’re doing something wrong.

It’s time to get your content creation juices flowing. Here are a few examples of content gathering exercises you already may be implementing and a few ideas on how to make those efforts go far.  

Zoom Interviews

Interviews are a great tactic for fulfilling your content marketing strategy. Once you and your interview subject are settled in the Zoom Room, hit that record button and let the conversation fly. From there, here’s what you can create.

• An audio/video podcast episode
• Any number of audio/video soundbites for social media
• Blog post(s) about various topics
• Any number of static graphic quotes for social media

On-Site Visits

You can’t always get on site to gather content, but when you can, the world is your oyster. You’ll have access to a rich environment with countless opportunities to create engaging and original content. Make sure you pack a camera and a portable mike to increase your options!

• Any number of photos to be used in social media, newsletters and blog content
• Any number of videos that can be used in Reels and other social media content
• Any number of audio/video soundbites from interviews for social media
• Any number of static graphics/quotes for social media

On-Camera Interviews

How we’re differentiating this from the Zoom interviews is that we’re talking about a more formal, polished and produced set up. In addition to your video camera, bring a still camera, too.

• An audio/video podcast episode
• Any number of audio/video soundbites for social media
• Blog post(s) about various topics
• Any number of static graphic quotes for social media
• Any number of still photography to be used in social media, newsletters and blog content
• Any number of videos that can serve as flagship content for your organization

Events

Events are a gold mine for a content marketing strategy. With some basic video and photography equipment, plus a microphone for the field, you can gather content to support b-roll and stock content banks — while also getting what you need to promote the event in future iterations.

• Any number of audio/video soundbites for social media
• Blog post(s) about various topics that are related to the event
• Any number of static graphic quotes for social media
• Any number of still photography to be used in social media, newsletters and blog content
• Any number of photos to be used in social media, newsletters and blog content
• Any number of videos that can be used in Reels and other social media content
• Any number of audio/video soundbites from interviews for social media
• Any number of static graphics/quotes for social media