Facebook Timeline for Brands.  Holy S#@!

If you are a Facebook marketer like me, today is like Christmas (or for me Chanukah) in February.

Because Facebook Timeline for Brands is here and we have a month before it kicks in for good, whether we're ready or not.

At first blush (here's the THP page) it is pretty much what we expected with:

  • The new cover photo offering great promotional opportunities
  • The ability to highlight stories for greater impact
  • The ability to minimize or totally edit past posts to tell your story better

But a deeper dive has marketers like me salivating because:

  • Apps for landing pages, contests etc. now have a more prominent place directly under the cover photo and next to the new photos box.  This will likely lead to greater engagement and interest
  • For admins, the more streamlined admin panel give you additional tools to help you share the page with others including the ability to easily import emails from outside services like Outlook and LinkedIn.

Still to be answered is additional functionality like how this will impact landing pages, etc.  But my first guess is they will still exist and have greater cross-promotional opportunities with the Timeline page.

So the race is on.  If you haven't created a cover photo or photos, what the heck are you waiting for? Please share your initial thoughts in comments below.  We'll have additional posts in the coming days.

Ready?  Go!

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

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