The secret to a successful blog? An editorial calendar.
As one of the co-managers of The Phil—Hodges’ online publication that focuses on local philanthropy — I often encounter a set of challenges not unlike others who are tasked with managing a team’s creative output. Chief among those hurdles is organizing an engaging and comprehensive editorial calendar. When you have a rotating group of writers, all with their own areas of expertise and ideas, the process can begin to feel a bit overwhelming. Herding cats comes to mind. Yet blogs...Read More