Articles Written By:

Josh Dare

Enshrining Gil in our own way

In the summer of 2002, Jon Newman and I decided to tie our fortunes together by severing our umbilical cord to The Martin Agency and finding a place to hang a shingle of our own. Our first question: what would we put on that shingle? We bandied about some ideas, quickly determining that we didn’t want to name our inchoate agency after ourselves – thereby forestalling any discussion about top billing.  Nor were we inclined to come up with some...

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Blog content is often right in front of you

A few years back, on a balmy summer evening, I looked out one of the small windows flanking our front door, and alit on the glass pane in front of me was a giant moth – bright green, an almost fluorescent creature, glowing in the August moonlight. It was probably the size of those bars of soap you get at a hotel, big enough for me to emit an audible gasp. Not that I was afraid or anything but I...

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How to Get a Job in Public Relations

So, you want to work in PR. I can’t blame you. I’ve got more than 30 years and 200 pounds of communications experience under my belt, and as I look back on it, it’s been an interesting and sometimes exhilarating ride. If you are a quick study, pay attention and can write your way out of a paper bag, you’ll learn a ton about a lot of different professions and products, and you’ll likely never be at a loss for...

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I’m kinda surprised you’re reading this

Let me start by saying I am totally fascinated that you found this blog post.  And I’m befuddled how or why you decided to click on the link to it that brought you here. Perhaps you are a regular follower of the Gong Blog, as we call our regular blog here at Hodges. If you’re a friend of ours on Facebook or follow a Hodger on Twitter, this post would be hard to miss. We’re pretty good at blogging regularly...

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Cruise Control

Thinking about the Carnival Cruise Line floating disaster, I am trying to put myself in the place of those that endured days of insufferable hot air, of ubiquitous stench and of that panicky sense of confinement when you know there are no options for escape.  Yes, I’m talking about Carnival’s PR team. You have to feel for them, a group that likely spends most of its time arranging “fam” tours for reporters and devising fun social media promotions to keep...

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