Articles Written By:

Greg Surber

Story Molecules!: HodgePodge for Feb. 7

Tony’s on vacation, so this week’s HodgePodge is entirely made up of Buzzfeed articles! Okay, not really. Here’s this week’s round-up. The Science of Storytelling According to the Periodic Table of Storytelling, Firefly was great because it followed the story molecule: [LrgMalRcy]---Sbn. Don’t drink the water The Winter Olympics kick off tonight, but ahead of the games, the attending media already has been treated to poisonous water, stray dogs roaming the hotels and framed pictures of Vladimir Putin. Once the...

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Not saving lives here

For the past couple years, public relations has found itself at the top of the most stressful jobs list. In fact, if you take away the life-or-death careers (police officer, soldier, fire fighter, pilot), our profession is #1. Not brain surgeon, not nuclear engineer – public relations professional. Take a moment to really let it sink in. Many PR people take this as a point of pride. It shouldn’t, unless we’re also willing to admit a self-importance problem. (Before I...

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Stop speaking in bumper stickers

Although I’m only 30, I’m an aspiring curmudgeon. Nothing brings me more joy than getting on a soapbox and ranting about the absurdity of things. My coworkers love it. (Read: I regularly interrupt my coworkers with rants they couldn't care less about.) Well, I recently was perturbed by something that was too important to share with only the select folks at THP. So without further ado… Conversations around public relations can quickly devolve into esoteric nonsense. Go to enough PR...

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