Why PR is an essential part of any tourism marketing plan
Tourism is big business. According to the US Travel Association, in 2023, travelers in the United States had a $2.8 trillion economic impact and supported more than 15 million American jobs. Whether it’s for leisure travel, a business meeting or sports event, we’re always on the move. For destinations vying for a share of those tourism dollars, an ongoing comprehensive destination marketing effort is essential. While owned and paid media plans are important pieces of the marketing pie, be sure to save a slice for…
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