Articles Written By:

Cameron McPherson

9 Internet trends and what they mean for the PR industry

Once again, Mary Meeker’s latest Internet Trends report has tons of interesting nuggets on worldwide Internet usage. Overall, there are now 2.4 billion Internet users across the world. And that number is growing, fast. The report includes 117 pages of data and insights, but what does it mean for the PR industry? Here are nine takeaways and their implications for PR professionals: TV and Internet top media consumption: 42 percent of America’s media diet is dedicated to television; another 26...

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Why your press release headline should be fewer than 70 characters

Last week, Gawker Media owner Nick Denton told employees to keep headlines under 70 characters. Why? Google search. Denton explained, “Why this drastic measure? Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin’s scoop fell down the Google search results, overtaken by copycat stories with simpler headlines.” This announcement has implications for communications professionals writing and distributing releases over the wire. The lesson? Keep those headlines short and to the point. Historically, headlines have been...

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Facebook gives a new “face” to marriage equality

Last week, Facebook profiles were a sea of red. After a call to action from the Human Rights Campaign, millions of users changed their profiles to show solidarity for marriage equality as the Supreme Court debated DOMA and Proposition 8. According to Facebook, profile photo uploads jumped 120 percent. In all, 2.7 million more users changed their photos than compared with the previous week. Even brands jumped on the meme and created their own red and pink logos, from men’s...

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The Burger King Fry-asco: A Chance to Reclaim Its Social Media Crown

It’s been a bad few weeks for Burger King. First, horse meat was found in beef patties at European locations. And today, hackers took over the company’s Twitter account, tweeting lewd and inappropriate content and making it appear McDonald’s bought Burger King. Now, the @BurgerKing account is receiving more retweets than the Triple Whopper has calories. Many mainstream news outlets jumped on the story, including and  If I was a betting man, I’d say this story lands in...

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Why do you like RVA? (And, why I love it.)

I really love Richmond. I’ve called it home for the past 27 years. As a Fan-dweller, I enjoy being able to walk to restaurants, parks and the ultimate Richmond destination: my friends’ porches. The 8-minute drive to The Hodges Partnership is also a perk. How people survive 45 minute commutes, I will never know. As a young professional, our agency has some great perks: flexible schedules, a fun environment, collaborative culture and other things like agency-wide pizza (and beer) brainstorms...

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Non-profit events: A PR recipe for success

(Quick editor's note: There are few better at getting the word out about events than Cam.  Great ingredient list below. -JN) I’m fortunate to work at an organization that encourages employees to volunteer and give back to the community. As a guy who loves to work with nonprofits, this makes me so happy. Throughout the year, in and outside of work, I help nonprofits publicize their events to the public. It’s not only an opportunity to fundraiser for a cause,...

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Guest Post from Cameron:  Houston, here I come!

Editor's note:  Here's a guest post from THP's Cameron McPherson who is leaving tomorrow to cheer on his alma mater VCU in it's quest to bring home the NCAA basketball championship to Richmond.   I’ve been tempted to email Oprah’s producers all week and say, “nana-nana boo boo” because I just one-upped O’s latest Australia audience trip. How’s that? I’m going to the Final Four! That’s right! The Final Four. Don’t get me wrong, I wouldn’t mind an Australia visit,...

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