Articles Written By:

Cameron McPherson

The glamour, the glitz…it’s the P-R-S-A awards!

It’s been three weeks and I finally feel ready to look back and express how it felt to both coordinate and celebrate the 2015 Virginia Public Relations Awards. Any good event comes with at least one “oh no!” moment. For me it was when I thought we had lost 12 awards. I kept calm. I took deep breaths. And then I rejoiced when a lone box was located amongst the rubble of awards packaged. Found! As PRSA Richmond’s 2nd vice...

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2015: Clickable Media Relations

Earlier this year, Edelman, Newswhip and MuckRack released a fascinating survey of 250 journalists highlighting how social media and shareability are influencing how digital news is covered. The big takeaway—more than 75 percent of journalists say they feel more pressure now to think about their story’s potential to be shared on social platforms. The survey went on to explain the five key elements that make stories more shareable, which include videos/images, brevity, localization, more use of human voice and a...

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Four Podcasts for PR Pros

The popularity of Serial came at a fortuitous time for me. I’m frugal and opted not to extend my Sirius XM subscription trial. Thanks to NPR and an embarrassing love for adult contemporary music, I’m able to make the eight-minute drive to work entertained.  For longer trips though, my mind needs more than the six-station preset traditional radio offer. Sarah Koenig, you were a godsend in late 2014.   After 12 episodes and too many fist pumps into the air,...

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Behind the NPR Story: ChildFund in Liberia

We at Hodges, especially the team that has worked with ChildFund International over the past five years, already knew what the editors at Time magazine recently declared — that the folks working in Africa on the frontlines against Ebola are heroes. The medical staff and aid workers who are putting their own health at risk to care for those who have contracted the virus deserve every bit of the recognition and accolades they are receiving. ChildFund’s focus has been on the...

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Richmond Comes Out: 3 Ways Your Brand Can Too

Have you heard the news? Richmond is out. As a member of Richmond Region Tourism’s LGBT advisory committee, I’m so excited to see the OutRVA campaign launch – and thrive. For the past four years, we’ve promoted Virginia’s capital city to LGBT travelers through a campaign called Rainbow Over Richmond. We ran advertisements in nearby states, organized press trips and created online content to educate prospective travelers. I loved visiting journalists’ reactions a few hours into the press tours. “Whoa,...

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3 reasons I’m taking my headphones out at work

If you’re a Millennial, chances are you’re reading this article with headphones on. Can you do me a favor? Take them out (or turn them down). According to a 2012 survey conducted by Harris Interactive, almost half (48 percent) of adults aged 25-29 listen to music on an iPod, MP3 player or similar device at work. Since then, services like Spotify and Rdio have taken the Internet by storm, so I’m confident that percentage is even larger. I get it,...

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A preview of WCVE’s new Virginia Currents radio program with producer Catherine Komp

​We’re big news buffs at The Hodges Partnership and we’re particularly fond of public radio. Our curiosity was officially piqued when the Community Idea Stations started promoting its new Virginia Currents radio program on WCVE-FM a few weeks ago. For years, the television version of Virginia Currents has been broadcasting intelligent, compelling stories about Virginia and its citizens, so we were thrilled to hear a radio version was in the works. We caught up with Catherine Komp, the producer of...

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Pass the pasta, hold the prejudice: how companies can stop upsetting minorities

Earlier this fall, Barilla made headlines for all the wrong reasons: its president said they’d never use a gay family in advertisements. News outlets reported on planned boycotts, people flocked to social media expressing outrage and clever Photoshoppers edited the company’s trademark blue Barilla box to say, “Bigotoni,” a play on rigatoni. Two months later the company is doing damage control by creating a diversity and inclusion board, hiring a chief diversity officer and participating in the Human Rights Campaign's...

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The 6 best iPhone apps for PR professionals

Last week, Hodges made history as Sean Ryan, the last iPhone hold-out purchased the iPhone 5s. Everyone at the agency now has an iPhone, even Steve, who was once known for his sleek, sexy and T9-capable LG flip phone. What took you so long people? I recently wrote a blog on how the iPhone changed public relations. In it, I promised a post on the top iPhone apps for PR professionals. Check out some of my favorites below: Tastemade Don’t...

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4 ways the iPhone changed PR

It's June 29, 2007: Game show fans are still heartbroken after Bob Barker completes his last episode of The Price is Right nearly two weeks earlier; former astronaut Lisa Marie Nowak is disputing accusations she wore diapers while driving 950-miles to confront her romantic rival in the bizarre love triangle case that made worldwide headlines; and, standing in line at AT&T and Apple stores nationwide, thousands of eager consumers are waiting to get their hands on the first ever iPhone....

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