Posts by Cameron McPherson

Content Done Right: Successes of Philanthropy Uses Brand Journalism to Promote Foundation Work

Earlier this year, an innovative new project launched within the Washington Monthly’s website to highlight the good work of foundations across the U.S.  Successes of Philanthropy isn’t just a new column from the D.C.-based magazine that traditionally covers politics and government. It’s a stellar example of brand journalism, one that is funded entirely by nine foundations. The project’s founder and curator Jeff Hamond explained the reason for the effort in a Successes of Philanthropy post: In America, more so than in other countries, philanthropies play a unique and important role of supporting innovative policy experiments that, when successful, often become …

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3 Takeaways from the 2016 College Media Conference

The Hodges Partnership’s higher education team recently spent three days at the 2016 College Media Conference in Washington, D.C. Organized by the Council of Independent Colleges and the American Association of State Colleges and Universities, the event included participation from about 100 colleges and universities, media panel discussions and great networking. How often do you get to spend a few days, talking PR with some of the best and brightest in the higher ed community? Kudos to the organizers – it was a great event. A lot of the panels included takeaways we regularly use when pitching faculty experts. Here …

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3 things to do after writing your next news release

Oh, the news release (also known as a press release). Is it dead? Is it alive? Depending on what you’re trying to accomplish, we believe the news release is still an effective and efficient tool for communicating news. In fact, according to our account rep, BusinessWire publishes about 500 releases every business day. But there’s more to the news release than sending it to a handful of targeted journalists. Make sure you keep these tips in mind the next time you announce news: Develop an internal communications strategy: Employees don’t want to first learn about company news in the news. …

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Virtual reality meets PR

What virtual reality could mean for communications

It seems like you can’t visit a tech website without seeing a headline about virtual reality. During Samsung’s Galaxy S7 event at the Mobile World Congress last week, an auditorium full of tech journalists wore headsets while Facebook’s Mark Zuckerberg snuck in to talk about what virtual reality means for communications. It looked like a scene from the year 2050, but nope, this is 2016, folks. Earlier this year, I vacationed in Australia and visited the National Gallery of Victoria. The museum currently has an exhibit with an artist that created a virtual reality version of his artwork. While we …

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Dissecting EOP: Don’t forget media relations

I was impressed by a recent PRWeek piece by a prominent CEO I read on the importance of integrating traditional media relations and content marketing. This sums it up well: “For a while everyone was focusing on driving peer recommendations, but we must not underestimate the importance of journalists’ expertise when it comes to making the purchase. People want specialist advice.” Have you ever heard of the Rule of Seven? While different for every company, it touches on “effective frequency,” stating a customer must be exposed to a marketing message at least seven times before making a purchase decision. With …

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So your CEO wants to be on national TV…

We want your CEO to be on TV too. Let’s make it happen.   Producers and guest bookers receive tons of email per day. A TODAY Show producer revealed she gets 300 email pitches per day at an event my colleague attended earlier this year. That’s 1,500 per week. I’d theorize their counterparts at business networks like CNBC and Fox Business have similar inbox email counts.   So how do you stand out? Here are six tips to help you land that coveted national TV segment: Boost experience by starting local Most producers at national shows like to book guests …

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The glamour, the glitz…it’s the P-R-S-A awards!

It’s been three weeks and I finally feel ready to look back and express how it felt to both coordinate and celebrate the 2015 Virginia Public Relations Awards. Any good event comes with at least one “oh no!” moment. For me it was when I thought we had lost 12 awards. I kept calm. I took deep breaths. And then I rejoiced when a lone box was located amongst the rubble of awards packaged. Found! As PRSA Richmond’s 2nd vice president of awards, I had the pleasure of coordinating the 2015 Virginia Public Relations Awards. Hodges has been a huge …

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10 tips for mastering your television Skype interview

One of the neatest things about technology advances is how it lets news organizations connect with sources and experts more quickly. With Skype, Google+ and other video calling tools, news networks like CNN and MSNBC can get an expert on the air in a matter of minutes. A video interview via Skype or Google+ is much like a traditional studio interview. There are some extra things to keep in mind though. When we’re coordinating Skype interviews for clients, here are some of the tips we share: Do not look at your screen Instead, look at your computer’s camera, so it …

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2015: Clickable Media Relations

Earlier this year, Edelman, Newswhip and MuckRack released a fascinating survey of 250 journalists highlighting how social media and shareability are influencing how digital news is covered. The big takeaway—more than 75 percent of journalists say they feel more pressure now to think about their story’s potential to be shared on social platforms. The survey went on to explain the five key elements that make stories more shareable, which include videos/images, brevity, localization, more use of human voice and a proximity to trending topics. While I don’t know if the five ingredients are anything new—they have always been integral parts …

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Four Podcasts for PR Pros

The popularity of Serial came at a fortuitous time for me. I’m frugal and opted not to extend my Sirius XM subscription trial. Thanks to NPR and an embarrassing love for adult contemporary music, I’m able to make the eight-minute drive to work entertained.  For longer trips though, my mind needs more than the six-station preset traditional radio offer. Sarah Koenig, you were a godsend in late 2014.   After 12 episodes and too many fist pumps into the air, exclaiming, “But, what about the Nisha call?” I wanted more. More podcasts, that is. This need for more podcasts led …

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