Posts by Bethany Mulcahy

We signed up for all of the presidential candidate email lists

Here’s what we learned

First things first, this is an apolitical blog. If you’ve ever signed up a for political candidate’s email list, your inbox has likely filled up with updates, donation requests and rallying cries. That’s what got us thinking: are there any trends in political campaign email marketing? What can communication professionals learn from the deluge of emails? We created a fake Gmail account and signed up for every political candidates’ email list and analyzed emails from February 19 – March 18. We pulled data using code from Austin Walter’s blog. At the time, Hillary Clinton, Bernie Sanders, Donald Trump, Ted Cruz, …

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