Using local influencers in your content marketing strategies
Brands are multifaceted. Communicating their stories requires attention to detail and often an intrepid willingness to implement nifty marketing techniques in the hope of attracting consumers. More and more, PR professionals are using social media campaigns as an essential element of a marketing strategy. Also trending is integrating an influencer into your campaigns, a tactic that can reap big time dividends. Influencer marketing is a $6 billion industry. A trend in online marketing is to partner with local influencers rather than national celebrities. Micro or…
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