Creating Brand Engagement in the Community: Reflecting on a Strategic Scavenger Hunt
How do you take a usually quiet Tuesday and entice shoppers to walk through the streets? You gamify the experience, which is exactly what our team did this spring. When developing a campaign for Find Local on behalf of InUnison, the goal was to capture attention, build brand loyalty and stay grounded in the community. From the start, it was clear the campaign needed to be thoughtfully executed with a strong focus on meaningful, local engagement. Find Local, an initiative by InUnison, highlights independent businesses…