#AskJon: How can I make the business case for blogging to leadership? [VIDEO]

The value of the blog question. That’s something we get asked every day. Everybody is so fixated on their websites and their web copy, and that’s important, but remember, at the end of the day, the website is static. What a blog allows you to do is change your content on a regular basis, and then promote it as a way to get people to come to your website. So, the most important thing about the blog is not to be shy about sharing information or giving away a little bit of the secret sauce. Because, again, it gives you the excuse to change your content on a daily or at least weekly basis. And once you do that, you can promote the blog copy and then drive traffic back to your website. Once they come to the blog, they usually hop around. So, you’re accomplishing two things: sharing your expertise and driving more traffic.