Art on the Avenue: Launching Chesapeake Bank in a creative way

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Recently, we helped long-time client, Chesapeake Bank, host a community event to unveil a mural installation at the future site of the bank's first Richmond branch located in the Westhampton neighborhood of the City of Richmond. With several months of construction ahead before the branch is completed, Chesapeake Bank decided to install a mural as a way to thank neighboring residents and businesses for their patience while also obscuring the construction site.

The woman behind the mural is local artist Emily Herr, of HerrSuite. Herr is a recent VCU graduate whose work can be spotted at several Richmond retailers, restaurants and professional services companies.

In line with Chesapeake Bank's "It's All About Community" brand, the 24-panel mural installation includes various streetscapes and beloved institution from the Westhampton neighborhood. The community contributed to the creation of the mural when they were surveyed to define the quintessential Westhampton experience.

At the unveiling were local business owners, Westhampton residents, elected officials and art enthusiasts. They were all eager to see the installation, meet the muralist and shake hands with the newcomer community bank.

Chesapeake Bank is scheduled to open in September 2015. Until then, look out for more out-of-the-box events and ideas from a bank who knows a thing or two about how to engage with the community.

Lindsay O'Bar

Lindsay’s work focuses on community relations, internal communications and media relations for companies like Kroger, Virginia’s Community Colleges and the Virginia Department of Transportation. By marrying research and strategic thinking, she helps clients thoughtfully engage audiences and the community while driving business results.

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