Are you asking yourself these social media questions?

From time to time people ask me who I follow or read to learn more about the intersection of PR and social media. My answer always includes Jay Baer. Jay's "Convince and Convert" blog always has something of interest to me because he views social media through a public relations focus and always seems to be asking the same questions that I'm asking myself.  The difference is Jay answers back.  🙂

Jay's latest post covers "The 8 wrong questions PR firms are asking about social media." 

In the post, Jay not only covers territories that PR firms are treading but those which all companies and organizations struggle with as they engage with intersection of PR and social media.

At the core of the "wrong and right" questions is the daily struggle of broadcasting vs. engaging.  Are we just throwing content (good or bad) out there and calling it social media, or are we strategically taking the steps needed to identify audiences and customers, engage with them, and then turn them into the pied pipers for clients, organizations and brands.

As we have discussed before most organizations have reached at least "Stage Two" of their social media engagement. 

They are on the platform and sending stuff out into the great social media divide and saying "now what?" Only those who know the answer to that question (or who can provide that answer to their clients) are asking and answering the questions posed by Jay in his post.

Do you agree?  Would love to hear your thoughts.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

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