Social Media for B2B
Tridium Inc., an independent business unit of Honeywell, manages its proprietary Niagara Framework, a building automation platform that allows different devices and systems to connect via the internet. Among its many applications, Niagara is used by facilities managers to control HVAC, lighting and security, from a single online dashboard. Tridium engaged THP to support its external communications, focusing on social media management and media outreach. The assignment intersected with three other major initiatives for Tridium: its biannual, signature conference, the Niagara Summit; the launch of three new products, including the major launch of a new version of Niagara; and the launch of a new brand.
Social media engagement increased by 25 percent, including 3,000 new YouTube views over the first four months of the campaign. Attendees at the 2014 Niagara Summit registered the highest use of social media in the event’s history. THP secured interviews for Tridium’s executive team with all of its key media targets, the building automation trades, forging new relationships with key media.