What We Do
Our job is to find each client’s unique story – it’s what makes us excited to come to work each day.
We know why you’re here: you want to get noticed, drive traffic, get hired, make sales. Our job is to help you raise your visibility in ways that are consistent with who you are and that put your story in front of the right people. That starts with learning about you – what makes you different, what makes you better, what makes you tick. From there, we craft the right messages, devise effective strategies and leverage our well of media relationships. We get you results. That’s why we’re here.
Though we have built our reputation on national media relations, The Hodges Partnership does much more. In the accelerated arena of social media, we can help you with your blog and help you manage your Facebook and twitter presence. Our expertise in corporate communications can assist with both internal and external communications, and our writing experience includes collateral pieces, annual reports, websites and articles and op-eds. And we’re constantly honing new specialties, like luxury and sports. If you’d like to know more, get in touch today or read about some of these services below.
Media relations – truth be told, it’s what we do best and the reason why many of our clients come to us in the first place. They’re looking for the credibility and exposure that comes with that well-placed article or news segment. Our clients have appeared in major outlets like NBC’s TODAY Show, ABC’s World News Tonight, The New York Times, The Wall Street Journal and NPR as well as such familiar publications as Real Simple, GQ, Garden & Gun and Vogue, not to mention innumerable trade publications. By collaborating with clients to understand their goals and aligning their expectations to what we are likely to achieve, we build media relations campaigns that move the needle. Read about how Hodges helped Snagajob with media relations in this case study.
Over the last several years, social media has become an ever-larger part of many organizations’ communications plans. We help our clients, big and small, set up outposts in the social media landscape that help them interact directly and efficiently with their core constituencies. From developing social media strategy to creating engaging content to managing and monitoring social media activity, Hodges works to create social media programs that help our clients extend their brand into increasingly important social media spheres. Read about one of AMF’s social programs in our case study.
Clients often look to us as an extension of their internal communications department, and so we have a long track record of writing internal newsletters, important communications from execs to staff, Intranet copy, annual reports and other company publications. We also handle crisis communications and media training as well as help plan employee events and meetings.
We’re as much known for our words as our deeds and are proud of our versatility when it comes to writing. Along with news releases and other media materials, we’ve crafted company newsletters and annual reports as well as speeches, white papers and copy for websites and social media platforms. Our copy has appeared in company magazines, brochures, print and electronic newsletters, company Intranets, posters, billboards, public service announcements and on blogs. Our commentary pieces on behalf of clients have appeared in such outlets as the Christian Science Monitor, The Huffington Post and The Richmond Times-Dispatch.
High-end consumer brands present a unique set of challenges and opportunities when going after media placements. Our luxury team brings a deep well of experience in representing luxury brands and an almost scary amount of love for the market. See how we helped Ledbury secure placements is top fashion and news outlets in our case study.
Not every company can or should appear in a TODAY Show segment. For companies that need trade publication placements, white papers, B2B blog posts and business media coverage, nothing’s worse than hiring a PR person that would rather be pitching Rachael Ray. Our B2B specialists live and breathe for diving deeply into a company’s brand and industry segment to help reach finely targeted audiences.
It should come as no surprise that a company named after a baseball player and managerwould have a deep love for sports. We’ve worked with teams like the Richmond Flying Squirrels, entire college athletic departments and even major conferences. For an example of how we helped Rutgers Athletics reach Scarlet Knights fans on their mobile devices, see our case study.