Our Approach

Our Appoach

We’re storytellers. But before we get to that…

Let’s first talk about why you’re here. Maybe you’re the best-kept secret in your industry, and you figure it’s time to start raising your visibility. Perhaps your sales team needs a boost in generating leads.  Or you need to get the word out about the better mousetrap that you’ve invented. Let’s get clear about your objectives.

Then we’ll figure out just who you are trying to tell your story to.  Please, not to everyone. Let’s drill down to your most important audiences and identify the best channels to reach them. Is it an industry trade outlet or national publication? Is it a certain demographic we can target with a content campaign through LinkedIn or Facebook? Is it the kind of influence that comes with an op-ed in the local paper?

Finally, we’ll get to know your organization inside and out. That’s where the stories come from – stories that resonate with audience and meet those objectives. 

Our Values

Collaborative

Partnership is in our name for a reason. We’re true team players because we know that we’re stronger together.

Bright

Representing our big ideas and our sunny outlooks, we are forward-thinking strategists seeking creative and insightful solutions solving real-world client challenges.

Inclusive

We strive to create a welcoming culture because we shine brightest and our clients receive the best results when everyone can bring their authentic selves and experiences to their work. Review our DEI statement.

Driven

We’re fueled by your success and we work hard to make our clients the hero. We take our responsibility seriously, and we’ll get you where you need to be.

Genuine

We’re known for being easy to work with and for being passionate advocates for our clients and our industry. We believe this is why our client relationships stand the test of time.

What Our Clients Say

What is EOP?

Earned, Owned, Paid Strategies

For us, it’s the starting point for helping our clients tell their stories and raise their visibility in strategic ways. This three-legged approach to PR has all the elements of an effective and cost-efficient strategy – a blending of traditional public relations and compelling storytelling stirred with a modern-day digital elixir. 

Earned Media: Earned media is where public relations began, likely on the pages of newspapers by way of media relations. Read more about earned media strategies.

Owned Media: Owned media refers articles, blogs, videos, photos, infographics, white papers, podcasts that you create. Read more about owned media strategies.

Paid Media: Virality comes at a cost, and that cost is in the form of paid media, which helps determine who sees what and when. Read more about paid media strategies here.

Case Study