The Hodges Partnership

We start by exploring your goals, whether it’s raising your company’s profile, making a splash with a new product or enhancing your expertise in front of your target customers. We do a lot of that – exploring, raising, splashing, enhancing – along with a whole lot of other smart tactics designed to get you noticed.

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More on Hodges Digital Strategies

The Gong Blog

Jars, Bars and Startups: HodgePodge for Aug. 22 Picture of Tony Scida

Even his pivots have pivots Stewart Butterfield really wants to make a particular kind of online game. He’s tried and failed twice now. The first failure spawned Flickr. The second attempt has now led to Slack, the hottest boring startup in all the land. Jarring trends If it seems like...

Snark Week: HodgePodge for Aug. 15 Picture of Tony Scida

Modern problems Vaudeville tries to save itself like print journalism is trying to save itself. Candy crushed Have you noticed fewer and fewer Candy Crush Saga invitations in your Facebook feed? That’s bad news for the game’s maker, King, who are struggling to come up with another hit. The Atlantic...

4 tips to engage journalists on social media

I admit it: I recently listened to a Bulldog Reporter webinar on engaging journalists on social media hoping that I’d find that one secret to unlock all doors: “If you do X on social media, 25 percent more journalists will say ‘yes’ to your story pitches.” Sigh. That didn’t turn...

Hits and Misses: HodgePodge for Aug. 8 Picture of Tony Scida

November is for talking animals In a work that surely signifies an apotheosis of data journalism, TIME goes beyond the summer blockbuster to catalog seasonal trends in movie topics. Play time According to this NPR story (which is part of a series), playing helps us learn. I have two words...

Using social advertising to leverage offers with prospective customers

In my last post, I discussed the 4 steps businesses should take in order to develop a social lead-generation campaign: develop the offer, build a landing page to explain it, promote it to existing social communities and track their engagement. While this is an important first step in converting social...

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