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Our Approach

We start by exploring your goals, whether it’s raising your company’s profile, making a splash with a new product, enhancing your expertise in front of your target customers or building online communities. We do a lot of that — exploring, raising, splashing, enhancing — along with a whole lot of other smart tactics designed to get you noticed, build your reputation and drive sales. Our goal is helping you achieve yours.

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What will 2015 hold for PR and social?

The Gong Blog

All the K’s: HodgePodge for Mar. 27 Picture of Tony Scida

Art of the menu In this video on The Atlantic, “the young doctor” James Hamblin looks at the psychology of restaurant menus and how we’re manipulated by the language used. I promise it’s funnier than that sounds. Apropos of nothing Here’s 15 subway-style maps of, uh, non-subways. And on that...

Give the People What They Want: Aligning your message with what your customers actually care about Picture of Greg Surber

Things you probably didn’t know (or care to know) about me. I love Richmond native D’Angelo. I also love—to a lesser degree—Grantland.com writer Rembert Browne, who in my opinion is one of the funniest music/pop culture writers out there. So you can imagine my excitement last week when this happened....

10 tips for mastering your television Skype interview

One of the neatest things about technology advances is how it lets news organizations connect with sources and experts more quickly. With Skype, Google+ and other video calling tools, news networks like CNN and MSNBC can get an expert on the air in a matter of minutes. A video interview...

Spring Spectacle: HodgePodge for Mar. 20 Picture of Tony Scida

Smarter than a watch Fusion has a behind-the-scenes look at how Apple’s new medical research framework, ResearchKit, came to be. Troll the respawn, Jeremy Read this Vanity Fair profile of Ellie Kemper and then go binge her new show, Unbreakable Kimmy Schmidt, the best show not on TV. Hi Dad...

Art on the Avenue: Launching Chesapeake Bank in a creative way Picture of Lindsay Grant

Recently, we helped long-time client, Chesapeake Bank, host a community event to unveil a mural installation at the future site of the bank's first Richmond branch located in the Westhampton neighborhood of the City of Richmond. With several months of construction ahead before the branch is completed, Chesapeake Bank decided to...

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