Posts about Hodges Digital Strategies

Attention public sector communicators, are you archiving your social media content?

Does FOIA mean anything to you? If not, you probably work for a private organization and this post isn’t for you. For everyone else, read along. FOIA (Freedom of Information Act) and other state-level public records laws are a big deal for government agencies and organizations. Essentially, the public is entitled access to virtually any unclassified document, including emails, text messages and social media content. The digital age and FOIA haven’t exactly gotten along swimmingly, so to speak, for a variety of reasons. First, many people aren’t overly familiar with the extent of FOIA, and as a result, don’t realize …

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Video and B2B Marketing

You’ve likely heard the buzz: video is increasingly important for B2B marketers. Check out these findings from Forbes: More than 80% of senior executives said they are watching more online video today than they were a year ago. Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Work-related video can drive senior executives to take action. Overall, 65% have visited a vendor’s website after watching a video. It might surprise you to know that those statistics are from 2010. But it …

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The 2015 marketing Crystal Ball: What others think

Sonali and I got together last week to plan our upcoming Hodges Starters presentation for next Wednesday (shameless plug: you can register here). While we have things pretty nailed down I have to admit it was harder than usual to gain consensus around what 2015 will bring in the PR/marketing/social/digital work. So while I know you’re waiting with baited breath to see what Sonali and I say, here’s a rundown of links from other PR/marketing folks as they looked into their crystal ball. I really like what Lee Odden did as he talked to a bunch of folks and got …

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The Year of ???

So if you’re like me you’ve consumed all of the “year-ender/year-beginninger” marketing guru roundups. You know the ones where marketing leaders are asked about the big trends of the year and they each proclaim it as “The Year of The (insert the cool marketing word here).” I admit I’ve been guilty of doing that in the past inserting words like “social” or “content” or “personal” into the void as a way of simply describing what the coming year will be known for in public relations and marketing. Next week, Sonali Shetty from Hodges Digital and I are hosting the first …

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To Boldly Go…

It should come as no surprise to anyone that we throw around a lot of baseball terms and phrases at The Hodges Partnership. What you may not know is that a couple of us are closet Trekkies, so on occasion the random Star Trek reference is tossed about. When that happens in a meeting about three or four of us get the meaning. Sort of like our inside version of The Big Bang Theory. The title of this post is a reference to taking the next step into uncharted territory (or The Undiscovered Country, sorry…I’ll stop). So it is with …

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AND not OR*: How Mobile, Social and Web are converging

*For a refresher on Boolean algebra go here. Are mobile, social and web three separate entities anymore? Not when you consider the following: The number of smart-phone users, world-wide just crossed the 1 billion mark.  In the U.S., approximately 87 percent use their phones to access the web and other apps (25 percent of whom, primarily use their mobile devices to access the web). More than half of Facebook’s 1 billion users access the platform through their mobile devices, while 18 percent of whom don’t even visit the website. So, it’s no longer an option to pick a platform, businesses …

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The next great expression of “brand love”

The ultimate expression of "brand love" is an icon on the Home screen of mobile devices.  Our devices are so personal and ubiquitous, that any apps we download and keep, are an extension of our identity.  True enough that many of our devices are a junkyard for apps – long forgotten and seldom used.  But others are so addictive, we wonder how we lived "pre app."  At HDS we just launched an app that I hope will be an incredibly handy resource for many people.  Hilldrup Move Pro (iPhone/iPad), for our friends at Hilldrup Companies, is a full-featured moving platform.  …

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I Killed My Blog and Why

Jon's 1.5 is dead. It was time. It's not like I was running out of things to say but the original reason for the blog and the number of voices needed to tell that continuing story has evolved. A lot has happened in the world of PR, social and digital in the three years of Jon's 1.5 and a lot has happened at Hodges during that time.  The initial journal that the blog was started to chronicle is over.  Think of the difference as the original Star Trek and TNG.  You might debate Kirk over Picard but the voyage continues …

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Facebook Timeline for Brands: It’s Crunch Time

Don't be nervous. Change is good. That should be the Facebook brand statement. Just when you get used to things, the mother of all social media platforms changes things up.  No change in recent history has given more marketing folks heartburn as the coming change of Facebook Brands Pages to the Facebook Timeline format. The change is official in just a few days (March 30) and Jim Belosic does a great job of helping marketing folks face this reality in this blog post on PR Daily. We at THP and HDS have been spending lots of time getting clients ready for this change …

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#Rutgers app: Labor of love

Those who know me, even those who have just met me once or twice, know I bleed Scarlet. It seems I was born a Rutgers Scarlet Knight with most of my family members having attended the State University of New Jersey. My first memory of attending a sporting event is as a five-year-old jamming into my dad's green Chrysler New Yorker (the world's largest car) and riding to West Point to see the Knights face off against Army.  He must have had to stop at least three times for me to puke because of car sickness. Rutgers sports was one …

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