Articles Written By:

Sonali Shetty

AND not OR*: How Mobile, Social and Web are converging

*For a refresher on Boolean algebra go here. Are mobile, social and web three separate entities anymore? Not when you consider the following: The number of smart-phone users, world-wide just crossed the 1 billion mark.  In the U.S., approximately 87 percent use their phones to access the web and other apps (25 percent of whom, primarily use their mobile devices to access the web). More than half of Facebook’s 1 billion users access the platform through their mobile devices, while 18 percent of whom don’t…

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The next great expression of “brand love”

The ultimate expression of "brand love" is an icon on the Home screen of mobile devices.  Our devices are so personal and ubiquitous, that any apps we download and keep, are an extension of our identity.  True enough that many of our devices are a junkyard for apps – long forgotten and seldom used.  But others are so addictive, we wonder how we lived "pre app."  At HDS we just launched an app that I hope will be an incredibly handy resource for many people. …

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