So what’s next? Nothing.

In the world of marketing we’re always focused on “what’s next?”

What’s the next big technology platform? How can we measure better? What comes after B2C and B2B?

One of the reasons I haven’t blogged for a while is I’ve been spending my time talking to clients and other in the industry to get a sense of “what’s next?”

In a couple of weeks THP will be making its first e-book available. Its focus is on the EOP (earned, owned and paid) approach of PR and content marketing that we’ve been executing for clients over the last year or so. The e-book is our “greatest hits” of how we approach our work and our best thinking and best practices.

While the e-book should punctuate our work in the EOP space and set the stage for “what’s next,” I’m becoming more and more convinced that what’s next is not something new. For us and for others what’s next is doing what we’re doing and doing it better.

I actually think we’ve hit a marketing wall of sorts. The proliferation of social channels have stopped. Facebook, Twitter, LinkedIn, Instagram and even Snapchat are copying each other in an effort to make even more money.

If you don’t believe me go to your favorite marketing blog and read the last few posts. Now go back and year and read those posts. I bet you they are frighteningly familiar. I mean how many times can one read the same “five ways” to do, well, anything.

Growth and change has slowed. But what we can do is do what we do better.

That means better writing, better photos, better videos, smarter strategy, more consistency, better audience targeting.

In short, better storytelling.

So as you download our e-book in a few weeks please enjoy the read and our point of view.

This EOP world is where we will be living for a while.

And just because we decided to write about it doesn’t mean we can’t get a lot better at it. We’d also love to hear your ideas on how we can get better at it.

Because for us, that’s “what’s next.” See you there.