Video blog: How to go beyond demographic and interest targeting on social ads

You’ve heard us say it before…the days of reaching large portions of your social fanbase for free are largely over. But it’s not all bad news. While it costs money to reach social users – people both within and outside your current fanbase— each of the major social platforms now offer audience targeting tools that will allow you to reach qualified contacts at a reasonable price. You no longer have to rely solely on demographic and interest targeting. Instead, you can send targeted messages to your customers, website visitors or even contacts from your pipeline.

Take a peek at my new video blog below, where I walk you through Facebook’s custom audiences, Twitter’s tailored audiences and LinkedIn’s business professional targeting. You’ll learn what each term means and why your business should be using each.