Twitter rolling out auto-expanding link previews

They say imitation is the best form of flattery, and it seems that Twitter is following once again in Facebook’s footsteps. This time the imitation comes in the form of auto-expanding link previews. This change shouldn’t be surprising considering Pew Research Center’s latest report showing that the percentage of users who get their news on Twitter is up 11 percent since 2013. 

What links look like on Facebook:

What links used to look like on Twitter:

An example of the new auto-expanding link previews:

At this point, the feature seems to be appearing in the mobile app and unlike on Facebook you can’t edit the headline or the description.

What do auto-expanding link previews on Twitter mean for marketers, journalists and bloggers? Using a clear, concise and impactful headline is even more important. And by concise we mean 25-36 characters.

What do you think of the new link previews on Twitter?