The 2015 marketing Crystal Ball: What others think

Sonali and I got together last week to plan our upcoming Hodges Starters presentation for next Wednesday (shameless plug: you can register here). While we have things pretty nailed down I have to admit it was harder than usual to gain consensus around what 2015 will bring in the PR/marketing/social/digital work.

So while I know you’re waiting with baited breath to see what Sonali and I say, here’s a rundown of links from other PR/marketing folks as they looked into their crystal ball.

I really like what Lee Odden did as he talked to a bunch of folks and got some consensus around content and writing.

The folks at Sprocket Communications also talk about trends in traditional PR like media relations.

PRSA did its own roundup with people talking about the continuing blur between PR and other marketing disciplines.

Measurement expert Katie Payne is talking about the measurement industry and the continued shakeout there.

And on a wider marketing focus one of my faves, Jay Baer, talks about B2B marketing with content as its focus.

We promise (fingers crossed behind my back) not to “borrow” too much from these great lists and ideas but this is a great way to get us all in the right mindset for next week.

Please share your thoughts on 2015 in comments below and we can share it with the class.

Also click below to register for our event on the 21^st. Hope to see you then.