Spring Into It: HodgePodge for Apr. 11

HodgePodge

​Take a moment between sneezes to read some of the interesting articles we saw this week.

Like if you agree, share if you don’t

Facebook recently made changes designed to de-emphasize “like baiting” posts. This is good news for both users and companies.

Sunset

With the official, final, we’re-not-kidding-this-time end of support for Windows XP, Ad Week looks at the story behind perhaps the most famous computer desktop wallpaper photo ever, Microsoft Bliss.

Brazil or bust

Maxim introduces us to the super fans of American soccer: American Outlaws.

A type problem

Whether you know it or not, every day you see type designed and sold by Hoefler & Frere-Jones (like Gotham, used by Obama in his first run for office, or Archer, used in Wes Anderson’s latest movie), but the pair have split amid a nasty lawsuit. Businessweek takes a look at their story and reminds us that all good things must eventually end.

Drinking it to the man

Your brand is important, but the story of the gradual fall and hipster-fueled rise of Pabst Blue Ribbon is a good reminder that your brand isn’t fully under your control.

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Tony Scida

A Hodges veteran who has been with the firm for more than a decade, Tony lends his creative talents to a range of clients. With a degree in arts management and as an accomplished musician, Tony has an ear for helping tell client stories.

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