New THP Client: Connexions Loyalty

We are very proud to announce a new assignment from one of Richmond’s premier companies, Connexions Loyalty.

With a large workforce in Richmond and 800 associates worldwide, Connexions Loyalty manages some of the world’s largest customer-loyalty programs, delivering more than $2 billion in rewards and incentives annually.

The integrated public relations assignment will focus primarily on business-to-business content marketing. We will be working with Connexions Loyalty to help tell its story to customers and prospects around the world.

“At its core, content marketing is about targeted storytelling. The Hodges Partnership has been telling companies’ stories for years and it understands how to match a message with an audience,” said Mark Cipolletti, senior director, brand communications. “And unlike many of the agencies that I considered, Hodges is a prolific user of content marketing to promote its own business. It has first-hand experience with every tactic we might consider.”  

Connections Loyalty joins THP’s growing client list which includes Alexandria Renew, Monmouth University (in my home state of New Jersey), Hilldrup, ChildFund International and Richmond 2015.