New THP client: Alexandria Renew Enterprises

ALEXRENEW-LOGO

We’re very happy to announce the signing of Alexandria Renew Enterprises as a new THP client.

Our work for Alexandria Renew will focus on the “owned media” practice of content strategy and creation.

It also continues to expand the THP client footprint into Northern Virginia, part of our goal to work with great clients through the Commonwealth.

AlexRenew operates one of the most advanced wastewater reclamation facilities in the United States, serving the City of Alexandria and redefining what it means to be an environmental steward in this industry. It will be our honor to help it reach its audiences through the creation of content that helps educate and inform.

“To effectively reach the Alexandria community with messages about what Alexandria Renew does and why it’s important, essential, and innovative, content is key,” said Lisa Van Riper, Chief, Enterprise Communications, Alexandria Renew Enterprises. “Hodges is creating a content strategy for us in partnership with our new content manager. They are taking a strategic, segmented look at the audiences we want to reach in Alexandria, and the content types and online delivery vehicles that will get us the results we are looking for.”

Our team, led by Greg Surber, is working on our first deliverable, a content management plan, as we speak. We’re pleased to be working with Lisa’s broader team and consultants and will report back on our progress.

Alexandria Renew joins THP’s current client list that includes Kroger, Tridium, the University of Richmond, Fairfax County Economic Development Authority and Chesapeake Bank to name just a few.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

Read more by Jon

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