Hodges Starters: Our Presentation on Demystifying Content Management

Hodges_Starters

First of all I’d like to thank the folks that got up early this morning to “pack the room” for our first Hodges Starters event.

If you joined us for our inaugural session (background here) event, you saw how we manage content on social channels and how it should and can be measurable, strategic and occasionally, magical. (Remember that Ellen selfie at the Oscars?)

We haven’t forgotten the folks that couldn’t come (or the folks that made it and asked for a copy of the presentation 🙂 ).

Realizing that magic doesn’t happen on its own— or without hard work—take a deep dive with Caroline Platt and Emily Shane in the presentation below to view the Hodges 7-Step Program to do social media well.

Thanks to Caroline and Emily for the great job and to all the Hodgers who pulled off a great event this morning. We’ll be announcing our fall Hodges Starters event in the coming weeks.

Jon Newman

In 2002 Jon cofounded The Hodges Partnership and has helped to grow it into one of the country’s largest public relations firms (based on O’Dwyer’s annual rankings). Jon has taught communications as an adjunct professor at VCU, speaks regularly at conferences and meetings and blogs and tweets about public relations and marketing issues.

Read more by Jon

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up to receive our blog posts by email