Hodges Starters: Demystifying Your Content

For those of you who aren’t sports or baseball fans, please indulge me for a second. This post will eventually make sense.

As many of you know THP is named for Gil Hodges, the manager of the World Champion 1969 Mets. Any great baseball team has its stars and for Gil’s Mets that star was starting pitcher and eventual Hall of Famer Tom Seaver. But Tom wasn’t the only terrific starting pitcher on that team. The starting rotation boasted left-hander Jerry Koosman and rookie right-hander Gary Gentry. Even a young Nolan Ryan was a member of that staff. He both started and came out of the bullpen.

I’ve always likened managing a PR firm to managing a baseball team. The firm is known for its stars but everyone has a specialty and is a “starter” in their own right. It is up to the manager to put them in the position to “win” and become known for that specialty.

In that spirit I’m happy to announce “Hodges Starters.” It is what we hope will become a series of events featuring some of our “starters” who will share their expertise on how we do the things we do in the world of public relations, content and social management, crisis, etc.

Our first event is set for Wednesday morning, July 30, and is titled “Content Demystified: Making Social Content Collection and Delivery Easier,” you can register for it by clicking here.

Caroline Platt and Emily Shane will lead the presentation and discussion. Both Caroline and Emily have shaped our point of view on content, social advertising and lead generation and have given a number of client presentations on those subject. We think now is the time we share some of their (and our) knowledge with you.

In recent months we’ve shared our thoughts on blogs, social platforms, content curation and even selfies. It’s our hope that when you leave this first Hodges Starters session you’ll have learned how all these things fit together and how to manage your content “easier.”

On a personal note, I’ve been asked to once again contribute more to this blog so you’ll have me to kick around more often. So if you want to be among the first to receive our updates it’s as easy as submitting your email address in the form below.

So lots of fun things on your way from THP and this event is just for starters. 🙂