Cupertino Effect: HodgePodge for July 25

Have a seat

The Atlantic’s Alexis Madrigal digs into the origins of the practice (and language) of restaurant reservations.

Come correct

And from Wired, a look at the short, sordid history of autocorrect.

On the origin of spices

Back over at The Atlantic, an excerpt from the Sriracha documentary traces the history of the hot sauce to its origins to a woman in the Thai town of Si Racha.

Numbers game

What does a 20% chance of rain mean? (Related: Why are Americans bad at math?)

Of relevance

Of note to content marketers everywhere: how Michelle Phan stays relevant on YouTube.

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