Behind the Hit: FCEDA in The Atlantic

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Fairfax County Economic Development Authority (FCEDA), a long-time THP client, promotes Fairfax County, Virginia, as a business location. The FCEDA has been so successful in its efforts that TIME magazine declared Fairfax “one of the greatest economic success stories of our time.” THP is tasked with trying to top that kind of national media coverage each year through media outreach to outlets like Fortune, WSJ, USAToday, HBR, CNBC, FoxBusiness, CNN and others.

We pitched the results of the FCEDA’s “Creativity Gap” survey to Bourree Lam at The Atlantic in mid-December. Two months later, The Atlantic ran Lam’s story which includes a reference to the EDA and the survey in the second graph (yes!).

For this study, conducted in August 2014 by Ipsos, the EDA surveyed 1,000 working Americans and asked them about their creativity and how it’s valued in the workplace. Turns out, most working Americans (76%) say they’re encouraged to be creative in the workplace. We feel lucky to be among them. Read more about the findings on the FCEDA website.

(Photo: Wikimedia Commons)

Caroline L. Platt

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