The mostly official blog of the Hodges Partnership and Hodges Digital Strategies.
March 27, 2012 | by Elisabeth Edelman
We at The Hodges Partnership have been developing a luxury practice over the last couple years. As with most things, the perception of luxury depends on the lens used. I wanted to take a moment and discuss what luxury means to us and why we are so passionate for this sector.
If you turn to the dictionary, you will find definitions of abundance, extravagance and the enjoyment of pleasures or comforts that are not absolutely necessary. Some equate luxury with items bearing exorbitant price tags. Others might get philosophical on you and explain that luxury is intangible, a precious moment of satisfaction or ease.
We take a slightly different perspective. To us, the notion of luxury reflects a dedication to sourcing and serving the best of the world’s talents and resources to create a product of meaning and value. I see this in a jeweler’s seventh-generation artisans taking days to carefully shape pieces of sterling silver and gemstones into delicate bangles. I see this in a retailer whose every catalog is held to the standards of an editorial fashion shoot. I see this in a designer spending years perfecting the shape of a garment and traveling to Italy to find just the right fabric.
We love working with this industry because we share our clients’ pride in creating these amazing goods and services. We have the privilege of getting to know the businesses inside out, hearing the stories and seeing the hard work that is put in everyday to deliver at such a caliber. But who says luxury can’t have a sense of humor? I love this shot from May 2011 issue of Harper’s Bazaar with the cast of Bridesmaids in the midst of a materialistic orgy, cleverly likening Bridesmaids as the female version of The Hangover.0 commentsPosted in: Branding | Public Relations